![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![adidas Yeezy 451 - Kanye West Shoes | SneakerNews.com | Sneakers men fashion, Yeezy shoes, Designer sneakers adidas Yeezy 451 - Kanye West Shoes | SneakerNews.com | Sneakers men fashion, Yeezy shoes, Designer sneakers](https://i.pinimg.com/originals/b6/f4/68/b6f4687f6c912cb902f720fdac278f38.jpg)
adidas Yeezy 451 - Kanye West Shoes | SneakerNews.com | Sneakers men fashion, Yeezy shoes, Designer sneakers
![Yeezy sneakers in hot demand on resale platforms even after Kanye West's anti-semitic remarks | CNN Business Yeezy sneakers in hot demand on resale platforms even after Kanye West's anti-semitic remarks | CNN Business](https://media.cnn.com/api/v1/images/stellar/prod/230224153622-20230224-yeezys.jpg?c=original)
Yeezy sneakers in hot demand on resale platforms even after Kanye West's anti-semitic remarks | CNN Business
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)