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Italy's National Team Strikes Sponsorship Deal With Adidas, Replacing Puma As Kit Supplier
The Olympics' new marketing strategy: Going 'direct-to-people'
Olympics 2021: The sexiest athletes to watch for in Tokyo
JULY 23rd, 2021 - TOKYO, JAPAN: James RUDKIN of Great Britain at the Sea Forest Waterway during the Tokyo 2020 Olympic Games (Photo by Mickael Chavet Stock Photo - Alamy
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
adidas Unveils Team GB Football Kit Ahead Of Tokyo 2020 - SoccerBible
NEW: Sponsors of Summer Olympics 2020 - EssentiallySports
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Football Benchmark - The changing face of football sponsorship – key players
Shop These Official Adidas Tokyo Olympics Outfits and Shoes | Decider
Adidas Offering Sponsorships to Fans - Sports Illustrated FanNation Kicks News, Analysis and More
A Cancellation Of The Already-Postponed 2021 Tokyo Olympics Could Halt New Sports' Momentum
Integral Secures Olympic Games Tokyo 2020 Exclusive Free to Air Media Rights Package from Infront | The Guardian Nigeria News - Nigeria and World News — APO Press Releases — The Guardian
Proof of concept
FIFA
Team Ireland to Wear Adidas at Olympics - Sport for Business
Boxing
Tsubasa Replaced: Adidas Conext 21 Tokyo 2020 Olympics Ball Released - Footy Headlines
Tsubasa Replaced: Adidas Conext 21 Tokyo 2020 Olympics Ball Released - Footy Headlines
Tsubasa Replaced: Adidas Conext 21 Tokyo 2020 Olympics Ball Released - Footy Headlines
Tokyo 2020 - Team Bath
Adidas treats esports deals like media partnerships, not sponsorship deals