![Several hundred people camp in front of a shoe store which is to sell the Adidas sneaker with integrated BVG (Berlin Transport Company) annual ticket in Berlin, Germany, 15 January 2018. The Several hundred people camp in front of a shoe store which is to sell the Adidas sneaker with integrated BVG (Berlin Transport Company) annual ticket in Berlin, Germany, 15 January 2018. The](https://c8.alamy.com/comp/KYNY0E/several-hundred-people-camp-in-front-of-a-shoe-store-which-is-to-sell-KYNY0E.jpg)
Several hundred people camp in front of a shoe store which is to sell the Adidas sneaker with integrated BVG (Berlin Transport Company) annual ticket in Berlin, Germany, 15 January 2018. The
![BVG x adidas – The ticket-shoe | Jung von Matt AG | Berliner Verkehrsbetriebe | D&AD Awards 2018 Pencil Winner | In-Market Campaign | D&AD BVG x adidas – The ticket-shoe | Jung von Matt AG | Berliner Verkehrsbetriebe | D&AD Awards 2018 Pencil Winner | In-Market Campaign | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/70/b6/415681_21748e0bbab246abbb78da8efb6d47cb.jpg)
BVG x adidas – The ticket-shoe | Jung von Matt AG | Berliner Verkehrsbetriebe | D&AD Awards 2018 Pencil Winner | In-Market Campaign | D&AD
![People queue outside the 'Overkill' shoe store to buy limited-edition Adidas sneakers that match the Berlin subway seat design, and include a yearly travel pass, in Berlin, Germany January 16, 2018. REUTERS/Fabrizio People queue outside the 'Overkill' shoe store to buy limited-edition Adidas sneakers that match the Berlin subway seat design, and include a yearly travel pass, in Berlin, Germany January 16, 2018. REUTERS/Fabrizio](https://c8.alamy.com/comp/2CRWGBM/people-queue-outside-the-overkill-shoe-store-to-buy-limited-edition-adidas-sneakers-that-match-the-berlin-subway-seat-design-and-include-a-yearly-travel-pass-in-berlin-germany-january-16-2018-reutersfabrizio-bensch-2CRWGBM.jpg)
People queue outside the 'Overkill' shoe store to buy limited-edition Adidas sneakers that match the Berlin subway seat design, and include a yearly travel pass, in Berlin, Germany January 16, 2018. REUTERS/Fabrizio
![Public transport is cool': new Adidas trainers double as Berlin transit passes | Cities | The Guardian Public transport is cool': new Adidas trainers double as Berlin transit passes | Cities | The Guardian](https://i.guim.co.uk/img/media/c4faea5d95b9c053205d865d15052898db0c8531/0_81_5000_3002/master/5000.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=17d1083f121f3c067cab70060bcd66bb)